KORE Software’s VP of Product Strategy, Russell Scibetti, was a guest on Sean Callanan’s SportsGeek podcast. In the show they discussed several topics, including:

  • His background in sports business and how his IT training helped
  • Strategies around fan data collection tactics
  • Driving CRM adoption in sports by understanding the WIIFY (“What’s In It For You”)
  • The changing landscape of how to monetize through social media
  • The volume of content available and the importance of a team’s direct relationship with fans
  • His transition from the New York Jets to KORE Software
  • The CRM track of the SEAT Conference (coming to San Francisco in July)

Click here for the full show notes and you can listen to the episode below.

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