KORE Insights Webinar Recap: Building Your Data & Analytics Dream Team

In case you missed it, last week’s KORE Customer Insights webinar was our most attended webinar to date. KORE Software’s Director of Customer Success, Adam Grow, spoke with Jeremy Short, Vice President of Business Intelligence at Kroenke Sports & Entertainment, Laura Meyer, Vice President of Business Intelligence at the Minnesota Timberwolves and Lynx, and Kevin O’Toole, Vice President of Business Intelligence at the Cleveland Cavaliers. The discussion covered many key topics, including how they built their BI divisions, what kind of challenges they face and where they’re looking next.

Sports professionals joined us from four continents and we had teams represented from every major league across North America. Not everyone in the audience was part of an existing data and analytics division. 20% of attendees reported that they were just starting to build their analytics division, while 20% said they had a 1-2 person division, 32% have a 3-5 person division and 7% said their division had 6 or more people.

Over the 60-minute panel, many amazing insights were shared and we highly recommend you watch the full webinar recording to get the most out of it. Below are a few interesting takeaways:

Audience Poll: How Big Is Your Data and Analytics Division?
Just starting to build their analytics division
%
1-2 Employees
%
3-5 Employees
%
6+ Employees
%
Size of BI teams (full org charts and explanation of roles available on the recording):
Kroenke Sports & Entertainment
Minnesota Timberwolves
Cleveland Cavaliers
Where they’ve had the greatest success finding talent:
  • Cleveland Cavaliers: Look for “quantifiable” backgrounds like economics, math, engineering and statistics. Also seek people with 1-2 years of analytical experience outside the sports industry.
  • Minnesota Timberwolves: Been lucky finding people with great internship experience at other teams. Seeks a balance of role experience vs. industry experience. Hired folks who had a hybrid background of data and marketing background.
  • Kroenke Sports & Entertainment: Have found success with internship programs and internal employees from other divisions and had data backgrounds (e.g. members of the sales team). Seeks candidates with mathematical backgrounds.
Top challenge:
  • Kroenke Sports & Entertainment: Finding talent
  • Minnesota Timberwolves: Finding talent
  • Cleveland Cavaliers: Organizational alignment regarding overall data strategy
Best advice for others:
  • Kroenke Sports & Entertainment: Take the time to find the right people and technology
  • Minnesota Timberwolves: Always be recruiting and networking
  • Cleveland Cavaliers: Focus on small, quantifiable wins before attacking the larger budget items.
Annual Budget Breakdown:

Kroenke Sports & Entertainment

Software & Tools
%
Human Resources
%
Conferences / On-sites w/other teams, Travel
%

Minnesota Timberwolves

Software & Tools
%
Human Resources
%
Conferences / On-sites w/other teams, Travel
%

Cleveland Cavaliers

Software & Tools
%
Human Resources
%
Conferences / On-sites w/other teams, Travel
%