NEW YORK, March 22, 2017 - Over the past 18 months, KORE has experienced rapid company expansion and increasing demand from sports and entertainment organizations across Europe. To meet the demand, KORE opened a London-based office in January, dedicated to providing the same benchmark quality of service that their North American customers have been receiving for a decade. This new location will enhance the servicing of European customers, which include well-known sports enterprises such as AEG and FC Barcelona.
“Taking KORE overseas has always been a priority for us. It’s important that we uphold our high standards of technology and support, which our customers deeply rely upon. We’ve opened a dedicated office and placed a team of experts to ensure that our European customers receive the same high-quality experience that we’ve become known for,” mentioned Matt Sebal, CEO of KORE Software.
To run the London office and lead the continued European expansion, KORE has hired Darrel Pugh as Commercial Director for Europe. Previously he served as head of media, sport and entertainment for the U.K. and Ireland at SAP. “During my tenure at SAP, I witnessed a growing need for clubs and federations to enhance their fan engagement, sponsorship, partnership and data strategies. KORE’s solutions are uniquely capable of serving the industry in ways that will drive growth, revenue and fan loyalty,” commented Pugh.
One of KORE’s key pillars is unrivaled customer support, which goes beyond typical product and tech support. Dedicated Customer Success Managers advise users on reporting, analytics, and system optimization best practices. Brooke Andrews has also joined KORE in Europe to help drive Customer Success efforts; previously Brooke worked for the NBA’s San Antonio Spurs.
In other news:
KORE has been shortlisted for the 2017 Sports Technology Awards, which recognize the most innovative brands in sports. The winners will be announced at an upcoming award ceremony taking place May 4th in London.
KORE will be hosting a public webinar on April 18th, “Mastering CRM for Football Sales and Sponsorship,” with presenters from the Los Angeles Football Club and the Vancouver Whitecaps. KORE is also the CRM Title Track Sponsor for the upcoming Sports & Entertainment Alliance in Technology (SEAT) conference in London on April 25th and 26th. Multiple KORE representatives and customers will be in attendance, and KORE’s VP of Product Strategy, Russell Scibetti, will speak.